Ecco / Growth
Design Thinking: From business case to core collection in 12 weeks!
Cross disciplinary co-creation: Bringing together a specially selected ECCO team together with a curated team of LAB specialists. Fast, fun and productive - it also led to the birth of ECCO's first capsule collection - KAPSEL 14!
A collaborative process
Partnering with the Managing Director, and working with the heads of production, design, product and marketing teams we co-designed and delivered a 12 week process from commercial review to a clear brand design language and brand DNA, defined the product range and instilled a collaborative co-creation ethos which led to the design and launch of the first ECCO leather goods capsule collection KAPSEL14.
The process involved:
Trend & Style Analysis
Design Language Workshop
Design & Maker LABs
Accessories is one of the fastest growing parts of ECCO. With a premium leather goods offering providing a new entry point for consumers; a distinct, own able brand DNA building on the Scandinavian design ethos; and a showcase for ECCO's material design capability - ECCO have seen category sales growth, product sales increases and defined a clear position in the accessories market. Sales increases in small leather goods and leather care products and further design collaborations have also resulted.